Great software is invisible.

“Good software is user-friendly, but great software is invisible. You don’t need to think about it, you just do what you need to do. The whole experience seems obvious — ‘of course it works this way,’ the user thinks, ‘how could it be any other way?’ It’s easy to tell when you’ve created great software — the only user feedback is silence.”

Rob Shemeley has been designing software and web applications for over 15 years. He has made significant contributions to a wide variety of projects, including digital television tuners, enterprise database security protocols, cardiac MRI perfusion assessment tools, an employee information system, a military flight simulator, waveform analysis tools, real-time radar systems, a mission-critical crisis management suite, material management products, and hospital and EMS patient tracking systems.

Proficient in many native and web languages and technologies, Rob has served as a core member of technical teams at Panasonic, Henkels & McCoy, and Electronic Warfare Associates, and he operated a successful freelance web development partnership for over 10 years. He has also led software quality assurance efforts for several projects, developing tailored test plans and procedures and tracking test coverage and defects.

Rob’s primary interests in software design are creating simple, elegant user experiences, writing concise and maintainable code, and improving software engineering processes.